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Welcome to Darren Smith's HCC homepage for GEB1011 Introduction to Business. My goal is to provide you with access to critical resources to assist you in your coursework.  Use of this website is required for your course, please familiarise yourself with it and check back frequently.

13 - Product & Price

 Follow these steps for success:

  • Read Learning Objectives for this Chapter, p328
  • Read the vocabulary in the margins of the chapter.
  • Read the Chapter Summary at the end of the chapter.
  • Read the Chapter.
  • Take the Chapter Quiz on-line!  Score it, print it, bring it to class to turn in.   Remember, the Quiz is due the day the chapter is scheduled. Late quizzes automatically lose points.
  • Learn more about the companies presented in the chapter
  • Related Internet Resources:

    Topic 1: Global Brand Name Consumer Products

    Proctor & Gamble
    Nestle
    Nike
    Kelloggs

    Topic 2: Global Brand Name Industrial Products

    IBM
    Hewlett Packard
    Microsoft
    ATT
    3M
    Sony
    Intel
    Kodak

    Topic 3: Consumer and Industrial Products Associations and Sources

    Industry.net - Database of Products and Associations
    Business-to-Business: American Marketing Association (AMA)
    Standard Industrial Classification - SIC
    American Automobile Manufacturers Association
    American Pharmaceutical Ass.
    Pharmaceutical Research and Manufacturers of America
    American Forest and Paper Association
    American Gas Association
    American Hardware Manufacturers Association
    American Hotel and Motel Association
    Association of American Publishers
    Association of American Railroads
    Beer Institute
    Can Manufacturers Association
    Footwear Industries of America
    Hobby Industry Association
    Telecommunications Industry Association
    International Bottled Water Association

    Topic 4: Pricing and Other Helpful Consumer Information

    U. S. Consumer Information Center
    Consumers Council of Canada - Gateway
    CompareNet - Compare Consumer Products Online
    Gas Price Watch - Consumer Activist Watch Group

    Topic 5: Government Sources for Marketing Related Information

    U. S. Consumer Information Center
    Food and Drug Administration
    U.S. Consumer Gateway
    U.S. Patent and Trademark Office
    Environmental Protection Agency
    Federal Communications Comm.
    U.S. Census Bureau
    Federal Trade Commission



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