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Welcome to Darren Smith's HCC homepage for GEB1011 Introduction to Business. My goal is to provide you with access to critical resources to assist you in your coursework.  Use of this website is required for your course, please familiarise yourself with it and check back frequently.

15 - Promotion

 Follow these steps for success:

  • Read Learning Objectives for this Chapter, p389
  • Read the vocabulary in the margins of the chapter.
  • Read the Chapter Summary at the end of the chapter.
  • Read the Chapter.
  • Take the Chapter Quiz on-line!  Score it, print it, bring it to class to turn in.   Remember, the Quiz is due the day the chapter is scheduled. Late quizzes automatically lose points.
  • Learn more about the companies presented in the chapter
  • Related Internet Resources:

    Topic 1: Advertising Associations and Organizations

    American Association of Advertising Agencies
    Advertising Agencies
    International Advertising Association
    Advertising Mail Marketing Association
    American Advertising Federation

    Topic 2: Advertising Strategies, Evaluation and the Law

    Marketing Tips - Advertising
    Advertising Age - Journal
    Advertising Evaluation
    Advertising Law
    Marketing Tips - Marketing Law

    Topic 3: Personal Selling and Sales Management

    Sales & Marketing Executives (SME) International
    Sales and Marketing Magazine
    Marketing Tips - Sales

    Topic 4: Relationship and Database Marketing

    The Direct Marketing Association
    American Telemarketing Association
    Advertising Mail Marketing Association
    Relationship and Database Marketing
    Relationship and Database Marketing
    SmartCard Technology

    Topic 5: Internet Advertising, Promotion and Public Relations

    Marketing Tips - Promotion
    Project 2000 - Internet Marketing Academic Research Site
    Promotion Strategies - Coupon Online
    Internet Advertising
    BrightWare - Customer Assistance Software for the Internet
    Web Marketing Information Center
    Marketing Tips - Public Relations
    Public Relations Society of America



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