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MAN2800 - Small Business Management

Course Description:  This small business management course designed for students with an interest in managing or owning a small business. Topics include getting started, planning and managerial skills, inventory, financial production, risk management, ethics, marketing, taxation, development of a business plan and various cases for analysis. Upon completion, students will be able to start and manage a small business. Text:  Longenecker, J. G.  Small Business Management 10/e, Cincinnati, OH: South-Western College Publishing, 1997.

Course Objectives:  Objectives for this course include providing the student with a base knowledge of terms and definitions unique to the field of Business.  In addition, the student who successfully completes this course should be able to:

  • Identify rewards, drawbacks, and causes of failure for small business owners
  • Determine the forces, nature and degree of competition in an industry and potential strategies to overcome these forces
  • Explain the concepts of market segmentation and niche marketing and its relevance to small business
  • Determine forces and approaches used to determine the potential profitability of a business
  • Create a business plan
  • Identify concepts of consumer behavior and develop product strategies
  • Explain pricing strategies and the use of break even analysis
  • Describe the personnel constraints faced by small business
  • Distinguish between income, cash flow, and interpret financial statements
  • Use financial ratios to evaluate a company's finanical position
  • Describe various aspects of working capital management and capital budgeting
  • Apply critical thinking skills to resolve a variety of business related cases and problems
Attendance:  Attendance is your responsibility.  Students are accountable for anything they miss.  The class meets for 40 contact hours, and you are required to attend every class and be on time.  I am required to take attendance and those who are excessively absent do not pass this course.  Please see the current Hillsborough Community College Catalog for the official attendance policy.  Grading implications: 1 hour of absence = 2% deduction in the final grade average.  Attendance is taken within the first 5 minutes of the hour.

Academic Honesty:  Plagiarism or copying the work of another either “word for word” or in nearly identical paraphrasing is considered a form of cheating, and will result in a failing grade on the assignment involved.  This includes copying the ideas of others from published research or copying those of your fellow students.  You are encouraged to read research reports and journal articles related to project work, and to discuss project work with your fellow students.  However, when it comes time to write any report, this becomes and individual effort on a project.  If two reports come into me with nearly identical phrasing they will both receive a failing grade even though I realize one must be a copy and the other the original.   It is your responsibility to keep your paper from being copied.  Do not “lend” your paper to someone who might copy it.

Cheating on any quiz or exam under any circumstance is unacceptable.  Any act of cheating will result in a failing grade on the exam involved.  Multiple occurrences of academic dishonesty will result in a failing grade for the course.


    A   90 - 100
    B     80 - 89
    C     70 - 79
    D     60 - 69
    F       0 - 59
The instructor reserves the right to grant quality points or to deduct penalty points from the final average for class participation, attendance, and other work-related considerations.

Your attention is directed to the current Hillsborough Community College Catalog for withdrawal & incomplete grade policies.  A grade of "I (Incomplete)" is given only if an arrangement is made BEFORE the last day of class and 70% of the work has been completed.  If you stop attending the class, be sure to follow college withdrawal policies.  A grade of "F" is assigned for work not completed. 

Distractions to the learning process:  Electronic devices emitting noises during the class session are not permitted. 

Determination of Grade:

     A. You Make The Call (20 of 26)  25%
     B. Chapter presentations (2)  50%
     C. Participation/Readings 25%
Major Course Assignments:
  • "You Make The Call" – Consider this a chapter quiz without the unpleasant surprise.  This assignment allows you to be creative as you develop knowledge in the key skill areas presented in each chapter.  Each class meeting we will discuss your findings - so be prepared.  Your written response to the assignment is due when the chapter is covered and the findings discussed as a team.  Written responses are due for all chapters except Chapters 11, 12, 14, 22, 23, 24.  Late papers are not permitted and there is no make-up available.  Sorry! Those missed will receive a grade of zero.  See the course schedule for dates of assignment.
  • Chapter presentation – Each student will prepare a presentation on an assigned chapter topic.  These will be assigned during the 2nd class meeting.  You will be expected to prepare an outline and related handouts and distribute those to your fellow students.  Your chapter presentation with be given for the Chapter you select -- see the course schedule for the date of presentation.  I've developed a page of links that will assist you in your presentation, please visit "Becoming a Better Student."
  • Participation - As we explore the topics presented in this course, each of you will have varied levels of experience with the material.  You are encouraged to share what you do know - speak up when you don't know.  It is my belief that everyone has something to contribute and these contributions are not only welcome, but essential for an interesting class discussion.  It is extremely important that we respect the opinions of others.  Readings - It is important to be prepared for class by reading text assignments prior to lecture.  I realize that it will not always be possible to understand every concept simply be reading the text, but if you make a sincere effort to comprehend most of the readings, then lectures and class discussion can clear up the rest.  Do not let a concept slide by without fully comprehending it.  Always feel free to ask questions of me in or out of class.  See the course schedule for dates of assignments.
NOTE:  At the option of the instructor, if any requirement above is eliminated, the final grade will be determined by the remaining requirements.  For example if 1 of 4 requirements was eliminated, and if they were previously worth 25% each, then they would now be worth 33% each.
Office Hours:  by appointment, typically before and after class in the assigned classroom.   Contact me via e-mail or phone number provided to you on the first day of class.

HCC complies with, and fully supports, the 1990 Americans with Disabilities Act (ADA).  The ADA prohibits discrimination based on disability in the services, programs, and activities provided and operated by the College. HCC also complies with, and fully supports, other federal, state and local laws that protect the rights of disabled persons, such as the Rehabilitation Act of 1973 and the Florida Educational Equity Act.  If you are a student wishing academic accommodations, you must self-identify and provide appropriate documentation of your disability to the Office of Services for Students with Dsiabilities.  You are encouraged to begin this process at least one month prior to the start of the semester.